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HFMA Region 6 Webinar – Driving Market Share and Revenue Using Consumer Industry Science

March 19 @ 12:00 pm - 12:45 pm


This presentation will cover how Consumer and Retail Industry methodologies and approaches can be
used to drive market share and revenue for healthcare organizations. It will outline the Brand Building
Framework, healthcare consumer insights and how to operationalize and scale digital solutions that
deliver high Return on Investment.

After attending this webinar you should be able to:
• Understand the Brand Building Framework and a consumer science known as psychographic segmentation to drive market share
• Use healthcare consumer insights and digital engagement solutions to acquire and retain loyal patients
• Determine how to integrate these solutions with current work processes

Speaker: Brent Walker, SVP Marketing & Analytics, PatientBond

Brent Walker is SVP Marketing & Analytics for PatientBond, a platform for digital patient engagement.
Brent led the development of PatientBond’s psychographic segmentation model, which personalizes
messaging based on patients’ motivations and communication preferences. Before that, Brent spent 20
years in marketing with Procter & Gamble in its healthcare division. Brent has delivered a variety of
publications and presentations covering healthcare marketing topics, featured in Forbes, MedCity News,
The Commonwealth Fund and Hospitals & Health Networks.

CPE: 0.9


March 19
12:00 pm - 12:45 pm




Maureen Smith
Lauree Handlon